Hello, is it me you’re looking for?
Copywriter, creative strategist & communications expert.
Occasional scribbler. Ferocious reader. Eternally curious.
As a book-loving word nerd with an affinity for good coffee, scribbling down coherent sentences and telling stories from time to time, my love of words has naturally translated into my passion for helping companies communicate with their customers in relevant and engaging ways.
With a Master’s Degree in Applied Media, combined with a career that spans 12 years, I have built a reputation as a specialist in communications, copywriting and digital content creation - having worked with the likes of B2B businesses such as JOOR, Fooditude and Vumatel, and B2C brands such as Dermalogica, Castle Lite, Heineken, and the Ferrero Group.
On a day-to-day basis I help brands find their voice and create compelling stories that drive engagement through the compilation of succinct content and cool concepts, strategising with my team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms.
Piqued your interest?
Peek inside to see my work.
JOOR
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Strategising, planning and running of the client’s entire content programme, including the development of thought-leadership articles, SEO blogs, pillar pages and e-books.
Fooditude
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Ideation, research and development of the client’s full content programme, including interviews with experts, brand and content workshops, and copywriting.
Vumatel
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Development of the content strategy for the monolithic brand and the various products within the Vuma stable, along with campaign ideation for brand marketing activities.
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JOOR
Fooditude
AgrigateOne
Varsity Vibe
Kaelo Health
Value Logistics
WTM Africa
Voltex
FX Paymaster
CAPEX.com
AxxonSoft
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Dermalogica
Ferrero Rocher
Kinder
Nutella
Heineken
Absolut Vodka
Castle Lite
King Pie
Cardies
Gardena
Dis-Chem Health
Milpark Education
Dubai Tourism