Campaign Strategy & Multi-Channel Content Development
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Campaign Strategy
Campaign strategy development, objectives, KPIs, theme ideation, target persona identification (with pain points and solutions).
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Marketing Execution
User journey mapping for campaigns, channel research and approach based on the buyer journey, roadmap of activity with timelines.
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Copywriting
Campaign narrative, online articles, press releases, advertorials, social media content, paid media content, sales enablement.
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Consulting
Advice on brand marketing efforts, website, sales collateral, investor pitches, new products, PR and traditional advertising.
Cultivate Quality Control Excellence
Seamlessly Connect, Analyse, and Optimise Quality Control Across Your Supply Chain.
In creating the campaign for AgrigateOne's new QC app, my expertise in creating compelling stories and key messages was paramount. The campaign focused on the critical role of quality control in the fresh produce industry, emphasising seamless supply chain connectivity, advanced data analysis, and process optimisation.
The campaign highlighted the app's analytical capabilities for insightful data interpretation, enabling informed decision-making.
Additionally, it showcased how the app optimises quality control, enhancing produce excellence, reducing waste, and driving profitability. This approach not only promoted the app but also reinforced AgrigateOne's commitment to driving transformation in the agriculture sector.
Campaign:
AgrigateOne QC App Launch
