Vumatel
Brand Strategy, Campaign Strategy & Content Development
Bridging The Digital Divide
Vuma, known as the pioneers of fibre-to-the-home, recently changed their strategy as a brand, moving forward into the next generation of technology by delivering new products and services to their expanding network of fibre users, reaching out to new communities across the country.
From a strategic perspective, I helped clearly define the narrative and content architecture for the brand’s new vision, while helping them establish the tonality and lexicon for each product offering within their stable.
Communications Strategy
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A strategy created to showcase the power connectivity has in bringing people together, the reach it affords individuals, the ability it has to create business opportunities, and how it’s used to drive both access and economic inclusivity.
Campaign Strategy
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A campaign designed to collaboratively assist creatives in driving the recovery of the creative economy, by enabling small community businesses to operate in an online environment.
Content Development
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A magazine unlike any other - an ode to bygone technology but a showcase of the digital revolution in the same breathe.
Communications Strategy
“Enabling ordinary people to do extraordinary things.”
Because we can, we must.
Who is Vuma?
As we become more reliant on technology and the internet to go about life, while enjoying streaming platforms and online content in the comfort of our homes, we at Vuma believe in a world where everyone is connected. We truly look forward to helping build a connected nation - it all starts with accessible fibre.
We’re excited to think that people across South Africa can have access to an abundance of information and knowledge that empowers them to move forward.
With us by your side, let’s build connected lives, communities and societies. Together, let’s make the move to create a world that encourages us all to reach for the future and connect to more.
My Community Cooks
We all have our own story to tell, one that is intrinsically linked to our community at a micro level and our culture at a macro level. Our beautiful and high-spirited communities, which form part of both our individual and collective narrative, help us connect to the world and make it more meaningful, more inspiring.
Whether it be the talented musician dropping a new beat, a fashionista showing of his or her street style, the chef who envisions sharing his delicious creations amongst friends, the free-spirited dancer who beats to their own drum or the aspiring soccer player who encourages youngsters to become part of something bigger than themselves - they are all connected in their communities, connected to their culture.
One of the reasons South Africans are resilient, vibrant, innovative and inspirational comes down to our communities and the powerful role we play in coming together to support each other and as a result, is the reason why each unique community cooks…
Vuma enables, inspires and encourages communities and individuals around the country to do more and reach for the extraordinary. Vuma is the connection between our people, our communities and the world. It is not only about amplifying the remarkable creative talent we find locally but creating the platform, the spring board from which we can showcase this talent to the world.
A Connected Culture, A Connected Community
Campaign Strategy
Core Campaign Focus
South African culture is intrinsically linked to our communities and greater collective narrative, a vibrant narrative that showcases our resilience, determination, innovation and talent. Our country’s creative force, through their communities, needs our support in building them up and putting a spotlight on their talent.
“Because we can, we must.”
The Vuma Optic
Content Development
