Global Market Leaders

My approach to content strategy is rooted in understanding the unique needs and goals of each client. I specialise in researching and identifying brand personas, setting clear objectives, and selecting the optimal platforms and content types to achieve measurable success.

The content strategy I helped develop for JOOR was data-driven, ensuring that every piece of content not only resonated with its intended audience but also aligned seamlessly with the brand’s overarching business and marketing goals.

Leading the quarterly content programmes for JOOR, I focus on creating a consistent and impactful cadence of engaging content. This involves close collaboration with various teams to produce timely and industry-relevant content.

My role ensures that each quarter, JOOR's content resonates with it’s audience (backed by solid research) and upholds their position as a leader in wholesale fashion technology.

I don’t just facilitate JOOR’s content programmes, I also write a big portion of the copy myself. My copywriting is deeply influenced by the brand’s buyer personas.

I tailor each message to resonate with specific segments of the audience, from small brands (and their brand teams) just starting out in wholesale, to large enterprises and wholesale directors.

This persona-driven approach ensures that the brand’s communication is not only engaging but also enhances the reader’s experience, making it more likely for them to follow through and convert into loyal customers.