Fooditude
Content Strategy, Content Development & Copywriting
Content Strategy & Development
In crafting the content strategy for Fooditude, I integrated SEO expertise with a thought leadership approach, while also considering the brand's personas. By identifying core keywords and topic clusters through a comprehensive online audit and by understanding the brand's audience, the strategy was tailored to address the specific pain points and challenges of Fooditude's customers. The content mix included SEO blogs, thought-leadership pieces, an e-Book, and pillar pages.
Expert Interviews
I’ve helped bring Fooditude's culinary and sustainability expertise to the forefront by conducting insightful interviews with the likes of their nutritionist, sustainability expert and other industry specialists. These interviews have delved into culinary secrets, sustainable practices, and the role food plays in enhancing office culture, providing an engaging glimpse into the heart of Fooditude's kitchen and ethos, all while reinforcing their reputation as innovators in the corporate catering space.
SEO Copywriting
In writing for Fooditude, I’ve combined persuasive storytelling with targeted SEO tactics to enhance their online presence. My SEO copywriting has focused on emphasising Fooditude's unique approach to sustainable and creative office catering, ensuring their content not only resonates with workplace experience managers but also ranks well in search engines, attracting a wider audience such as facilities and office managers to their innovative delivered-in catering solutions.
Please enquire about written examples or branded work.
“Feed the Office Fun”
Inbound Campaign Narrative
In developing the "Feed the Office Fun" campaign for Fooditude, I tapped into the evolving dynamics of the modern workplace. Understanding the shift towards hybrid work cultures, I crafted a campaign narrative that addresses the need for reinvigorating the traditional office environment. The campaign's core message leverages the universal appeal of food, positioning Fooditude's chef-designed menus as a catalyst for bringing fun and engagement back to the office.
This strategic approach not only highlighted Fooditude's culinary excellence but also aligns with the mission to enhance workplace experiences in a changing corporate landscape.
